BUSINESS Steve Blank, American ◦ The Four Steps to the Epiphany ◦ The Startup Owner’s Manual Marty Cagan, American ◦ Inspired Alistair Croll, Benjamin Yoskovitz, American ◦ Lean Analytics Anne Janzer, American ◦ Writing to Be Understood What Works and Why Estee Lauder, American ◦ Estee A Success Story Alexis Ohanian, American ◦ Without Their Permission Eric Schmidt, American ◦ Trillion Dollar Coach Tien Tzuo, Gabe Weisert, American ◦ Subscribed John Warrillow, American ◦ The Automatic Customer